A sale is the exchange of a commodity or money as the cost of a good or a service. For instance, in many out-bound sales environments, the common procedure incorporates out-bound calling, the sales pitch, handling objections, opportunity identification, and the close. Fast-moving customer-goods (FMCG) need no sales people at the point of sale to get them to jump off the supermarket shelf and into the customer’s trolley. Sales management would break down the promoting procedure and then raise the effectiveness of the discrete processes as properly as the interaction among processes. The concept that marketing can potentially get rid of the require for sales folks depends entirely on context.